Planters: Jeff Ross Gets Ready to Roast Mr. Peanut
Brand
Date
Jan 2023
Description
Planters engages comedian Jeff Ross in this narrative-driven commercial spot, focusing on the preparation for a comedic roast of the brand's mascot, Mr. Peanut. The film depicts Ross in a trailer environment, outlining jokes on a whiteboard while interacting with the iconic character. The project features live-action technique and polished commercial production values. Creative development was led by VaynerMedia North America, with production handled by Caviar LA. Post-production duties were shared by Eva Nosidam and Mathematic, while sound design was completed by TJ Dumser and James Poyser.
Style
Horizontal, Commercial, Clean
Industries
Color
Jet Black
Royal Blue
Background
Set-dressed
Context
Advertising Campaign, TVC / TV Commercial
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