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Planters Jeff Ross Gets Ready to Roast Mr. Peanut 2023

About

Planters engages comedian Jeff Ross in this narrative-driven commercial spot, focusing on the preparation for a comedic roast of the brand's mascot, Mr. Peanut. The film depicts Ross in a trailer environment, outlining jokes on a whiteboard while interacting with the iconic character. The project features live-action technique and polished commercial production values. Creative development was led by VaynerMedia North America, with production handled by Caviar LA. Post-production duties were shared by Eva Nosidam and Mathematic, while sound design was completed by TJ Dumser and James Poyser.

Brand

Planters

Credits

Caviar LA
Production
Eva Nosidam
Post Production / VFX
TJ Dumser Sound
Music / Sound
Mathematic
Post Production / VFX
James Poyser
Music / Sound

Industries

CPG / Packaged Food

Styles

HorizontalCommercialClean
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