Guinness
Transfer That Pint
Brand
ProjectTransfer That Pint
Date
Jan 2025
Description
Guinness highlights the pour experience in its latest commercial, Transfer That Pint. Produced by VML London, the campaign focuses on the technical aspects of the Nitrosurge system, capturing the transformation from can to glass. The spot utilizes high-speed cinematography and macro lenses to emphasize the cascading stout and the formation of the signature creamy head. This live-action piece is framed with warm lighting and a cozy living room aesthetic, maintaining a clean, commercial tone throughout the edit.
Style
Horizontal, Commercial, Warm
Techniques
Slow motion
Industries
Alcoholic Beverages
Color
Chocolate
Jet Black
Cream
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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