Guinness: Transfer That Pint
Brand
Date
Jan 2025
Description
The Guinness 'Transfer That Pint' campaign, developed by VML London, highlights the ritual of the pour through a focus on the brand's Nitrosurge technology. The project centres on the visual experience of dark stout settling into a glass, captured through detailed macro and high-speed cinematography. Utilizing slow motion and live-action techniques, the creative leans into the texture of the cascading liquid and the development of the stout's signature head. The spot concludes in a domestic, warm setting, emphasizing the product's presence within the home environment.
Style
Horizontal, Commercial, Warm
Techniques
Slow motion
Industries
Color
Chocolate
Jet Black
Cream
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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