Guinness introduces its Nitrosurge device in this commercial spot, focusing on the mechanical interaction between the product and a standard pint glass. The campaign, a collaboration between production house Nexus Studios and agency AMV BBDO, utilizes a blend of 3D render / CGI and live-action techniques to illustrate the pouring process.
The project leans into a domestic setting, utilizing warm lighting to highlight the product’s distinctive surge. The animation sequences emphasize product choreography, framing the movement of the can and liquid through a cinematic, golden hour aesthetic.
