Guinness: Dancing Can
Brand
Date
Jul 2025
Description
Guinness introduces its Nitrosurge device in this commercial spot, focusing on the mechanical interaction between the product and a standard pint glass. The campaign, a collaboration between production house Nexus Studios and agency AMV BBDO, utilizes a blend of 3D render / CGI and live-action techniques to illustrate the pouring process. The project leans into a domestic setting, utilizing warm lighting to highlight the product’s distinctive surge. The animation sequences emphasize product choreography, framing the movement of the can and liquid through a cinematic, golden hour aesthetic.
Style
Horizontal, Commercial, Warm, Golden Hour
Techniques
3D render / CGI
Industries
Color
Jet Black
Gold
Background
Living Room
Context
Advertising Campaign, TVC / TV Commercial, Brand Film / Corporate Video
Associated creatives
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