Guinness: Guinness Matchday
Brand
Date
Mar 2025
Description
Guinness Matchday captures the energy of football viewing culture through a series of scenes depicting fans in both indoor and outdoor settings. The campaign focuses on the collective experience of supporters during match play, utilizing a documentary approach to document crowd reactions and communal celebrations. Produced by agency RPM, the creative direction leans into a live-action technique characterized by rapid-cut editing. The execution prioritizes a clean aesthetic and natural lighting to emphasize the authentic atmosphere found within matchday viewing centers.
Style
Documentary, Horizontal, Action, Clean
Industries
Context
Advertising Campaign
Associated creatives
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