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Guinness, Field of Vision: Never Settle

Brands
Guinness Field of Vision
Date

Feb 2025

Description

Guinness and Field of Vision present Never Settle, a cinematic commercial spot that explores the brand's identity through a series of refined, high-contrast visual compositions. The project leans into a moody aesthetic, utilizing clean, minimalist framing to emphasize product presence. Produced by Antidote Films, the campaign benefits from the collaborative efforts of Catapult on creative direction and strategy. The final edit reflects a structured approach to brand narrative, supported by technical expertise from Ten Three, Penco Post, and Absolute in post-production. Sound design by denis. rounds out the production, anchoring the piece in a distinct tonal environment.

Style

Horizontal, Commercial, Moody, Clean

Industries
Alcoholic Beverages
Color
Jet Black
Background

Solid Colour

Context

TVC / TV Commercial

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