Guinness: Hop House 13
Brand
Date
Feb 2025
Description
Guinness highlights the craft behind Hop House 13 in this commercial campaign, bridging the gap between urban atmosphere and brewery precision. The film moves from handheld street scenes in a European-style city to the controlled environment of stainless steel production tanks. Produced by Bodacious, the piece uses natural light to balance the cool tones of city exteriors with the warm, golden hues of the brewing process. The work leans into a cinematic, observational aesthetic, grounding the brand in both social and craft contexts through live-action technique and analogue film textures.
Style
Horizontal, Cinematic
Techniques
Analogue / film, Natural light
Industries
Context
TVC / TV Commercial
Associated creatives
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