Guinness
Season of Hope
Brand
ProjectSeason of Hope
Date
May 2026
Description
Guinness explores the enduring culture of football fandom in 'Season of Hope.' This commercial video blends contemporary footage of match-day celebrations with archival sequences, documenting the shared rituals of stadium crowds and local pubs. The project employs a mix of colour-graded live-action footage and black-and-white historical clips. By layering these visual textures, the work achieves a cinematic aesthetic that leans into the history of the sport through a blend of action and archival storytelling. Heavy Duty Projects provided the music and sound design for the production.
Style
Horizontal, Action, Cinematic, Grainy
Techniques
Analogue / film
Industries
Alcoholic Beverages
Color
Navy
Jet Black
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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