Guinness: Christmas Card
Brand
Date
Feb 2025
Description
Guinness' Christmas Card commercial production leans into a moody, atmospheric aesthetic through a series of cinematic night sequences. Set against a backdrop of snowy urban streets and classical stone architecture, the narrative follows a central figure through a quiet, wintry cityscape. The project employs low-key lighting and cool blue-grey tones, utilizing tracking shots and precise framing to build visual tension. This live-action work captures a specific sense of place, favoring a desaturated color palette to maintain a cohesive tone throughout the piece.
Style
Vertical, Cinematic, Desaturated
Industries
Color
Jet Black
Medium Grey
Background
Street
Context
TVC / TV Commercial
Associated creatives
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