Guinness Weather-triggered campaign using time-targeting 2025

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Guinness utilizes dynamic out-of-home placement in this campaign to drive visibility through weather-triggered programmatic scheduling. Executed across street furniture and airport environments, the project targets urban pedestrian traffic during winter months. The initiative features a clean aesthetic driven by high-contrast typography and data-focused infographics. It showcases performance metrics and revenue outcomes, documenting the integration of digital billboards with real-time environmental triggers. The project was developed through a collaboration between VIOOH Australia, JCDecaux Australia, Lion Australia, UM Australia, Thinkerbell, Vistar Media, and Kinesso.