Coors Light: Chillboards Case Study - 2022
Brand
Date
Sep 2022
Description
Coors Light presents the 'Chillboards' case study, an initiative addressing the impact of extreme heat on low-income residential areas in Miami, Florida. The documentary explores urban climate challenges, highlighting issues such as dark rooftop surfaces and insufficient canopy cover. The project features insights from Jane Gilbert, Chief Heat Officer for Miami-Dade County, captured through candid interviews and aerial drone footage. The production features work from DDB Chicago, Carbon, ABMC, JSM Music, and Whitehouse Post - US, utilizing a clean, documentary-style cinematography approach to document the initiative.
Style
Documentary, Horizontal, Clean
Techniques
Drone footage
Background
House
Context
Documentary
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