Coors Light: Chill Like You're Retired
Brand
Date
Jun 2023
Description
Coors Light taps into the spirit of leisure with its 'Chill Like You're Retired' summer campaign. Developed by agency Droga5 New York and brought to life by production house Epoch Films, the project depicts a group of friends embracing a temporary retirement vacation in Tucson, Arizona. The commercial, which leans into a warm and clean aesthetic, features sun-drenched pool scenes and golf course sequences. Post-production efforts were led by Cut+Run US, Jogger Studios, and Rare Medium TV, while Sonic Union managed the sound design for this live-action campaign.
Style
Horizontal, Commercial, Warm, Clean
Industries
Color
Pure White
Cobalt
Crimson
Background
Gym
Context
TVC / TV Commercial
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