Coors Light: Calendar Blockers

Brand

Date

Jun 2023

Description

Coors Light taps into the intensity of the college basketball tournament season with its 'Calendar Blockers' campaign. The project centers on the conflict between professional responsibilities and the draw of live sporting events, positioning the brand within the competitive sports landscape. The commercial utilizes a fast-paced video montage, blending studio-produced sports talk segments with live gameplay footage. By integrating broadcast media elements with high-energy action, the execution leans into a classic sports aesthetic, utilizing slow-motion sequences to amplify pivotal game moments. Developed by VML US, the work focuses on the intersection of leisure time and tournament scheduling.

Style

Horizontal, Commercial, Action, Retro

Techniques

Slow motion

Industries

Alcoholic Beverages

Context

Brand Film / Corporate Video

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Coors Light: Calendar Blockers

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