Coors Light taps into celebratory moments for The Coooors Call, a commercial campaign capturing high-energy interactions across diverse environments. The production moves between pub interiors, lakeside settings, and wooded campsites to showcase the brand in various social contexts.
Developed by agency Droga5 New York with production house SMUGGLER, the project relies on live-action capture and dynamic editing. The visual language utilizes dramatic lighting to emphasize the reactions of individuals during sports and social events. Post-production, VFX, and sound design were handled by Company 3 New York, Preymaker, and Wave Studios NY.
