Coors Light: The Coooors Call
Brand
Date
May 2026
Description
Coors Light taps into celebratory moments for The Coooors Call, a commercial campaign capturing high-energy interactions across diverse environments. The production moves between pub interiors, lakeside settings, and wooded campsites to showcase the brand in various social contexts. Developed by agency Droga5 New York with production house SMUGGLER, the project relies on live-action capture and dynamic editing. The visual language utilizes dramatic lighting to emphasize the reactions of individuals during sports and social events. Post-production, VFX, and sound design were handled by Company 3 New York, Preymaker, and Wave Studios NY.
Style
Horizontal, Commercial, Action
Industries
Color
Navy
Pure White
Background
Bar
Context
TVC / TV Commercial
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