Coors Light
The Coooors Call
Brand
ProjectThe Coooors Call
Date
May 2026
Description
Coors Light presents The Coooors Call, a multi-location commercial project produced by SMUGGLER with creative input from Droga5 New York. The film captures a range of settings, moving from the interior of a local pub to the wide, expansive views of a lakeside landscape and a secluded woodland campsite. The production leans into a high-energy aesthetic, utilizing live-action technique and dynamic editing to highlight the reactive excitement of the characters. Each scene centers on a celebratory sports-watching experience, incorporating dramatic lighting to distinguish the various environments throughout the campaign.
Style
Horizontal, Commercial, Action
Industries
Alcoholic Beverages
Color
Navy
Pure White
Background
Bar
Context
TVC / TV Commercial
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