Coors Light

The Coooors Call - Launch

Brand

Date

May 2026

Description

Coors Light introduces The Coooors Call, a high-energy commercial campaign connecting the brand to the intensity of professional soccer. The project features a sequence of fast-paced match footage captured from the goal-net, punctuated by rhythmic, scaling typography that frames the brand’s visual identity. Developed by Droga5 New York and produced by SMUGGLER, the work integrates clean motion graphics with live-action sports footage. The execution relies on stadium floodlight aesthetics and animated lettering to bridge the gap between broadcast commercial formats and dynamic digital design, with additional technical contributions from Preymaker, Company 3 New York, and Wave Studios NY.

Style

Horizontal, Commercial, Clean

Techniques

Typography, Motion Graphics

Industries

Alcoholic Beverages

Color

Pure White

Crimson

Medium Grey

Background

Solid Colour