Coors Light: The Coooors Call - Launch
Brand
Date
May 2026
Description
Coors Light introduces The Coooors Call, a high-energy campaign centered on dynamic sports action and rhythmic visual storytelling. Produced by Smuggler and developed by Droga5 New York, the project integrates live-action sports capture with clean motion graphics to scale typographic elements across the frame. The creative execution balances stadium-lit cinematography with a distinct graphic design language, utilizing animated lettering to emphasize the brand's presence. Additional post-production and VFX contributions were provided by Preymaker and Company 3 New York, with sound design by Wave Studios NY.
Style
Horizontal, Commercial, Clean
Techniques
Typography, Motion Graphics
Industries
Color
Pure White
Crimson
Medium Grey
Background
Solid Colour
Context
TVC / TV Commercial
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