Coors Light
The Holiday Beerman
Brand
ProjectThe Holiday Beerman
Date
Jun 2026
Description
Coors Light presents The Holiday Beerman, a winter-themed commercial spot produced by Arts & Sciences. The project features a cinematic holiday setting, set against a suburban landscape under a dark, cool-toned evening sky. The spot utilizes live-action technique and low-key atmospheric lighting, focusing on a detailed snowman installation on a snow-covered lawn. The production design emphasizes a contrast between the desaturated exterior environment and the warm illumination of a residential porch.
Style
Horizontal, Cinematic, Desaturated
Industries
Alcoholic Beverages
Background
House
Context
TVC / TV Commercial
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