Coors Light presents 'Chillboards,' a documentary-style campaign addressing the impact of extreme urban heat. The project features Jane Gilbert, Chief Heat Officer for Miami-Dade County, as she outlines the challenges of solar radiation in high-density residential areas.
Utilizing a live-action technique, the creative direction from DDB Chicago combines aerial drone footage with candid interviews to contextualize climate adaptation strategies. The narrative focuses on the physical environment, documenting how specific roofing materials influence urban temperature regulation.
