Coors Light: Anthem
Brand
Date
May 2023
Description
Coors Light presents 'Anthem', a commercial campaign for the alcoholic beverage category that tracks a group of hikers through diverse landscapes. The production traverses coastal shores, dense forests, and winter mountain trails, focusing on the scale of the environment. Captured through live-action technique, the project utilises natural light and a cinematic visual approach to document the expedition across rugged terrain. Developed by agency Mischief and production house DOMO, the narrative foregrounds the physical journey through varied natural settings.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Color
Navy
Crimson
Medium Grey
Background
Road
Context
TVC / TV Commercial
Associated creatives
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