Coors Light presents 'Anthem', a commercial campaign for the alcoholic beverage category that tracks a group of hikers through diverse landscapes. The production traverses coastal shores, dense forests, and winter mountain trails, focusing on the scale of the environment.
Captured through live-action technique, the project utilises natural light and a cinematic visual approach to document the expedition across rugged terrain. Developed by agency Mischief and production house DOMO, the narrative foregrounds the physical journey through varied natural settings.
