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  • ·Gucci Summer 2023 Campaign by Leslie Zhang
BrandGucci
ProjectSummer 2023 Ad Campaign
Wen Qi leaning her head on Daniel Zhou wearing Gucci graphic knitwear against a green grass background.

Gucci Summer 2023 Ad Campaign 2023

Associated creatives

Tin Seoi
Tin SeoiCreative Director
Kevin Tekinel
Kevin TekinelArt Director
Charles Levai – MAYBE Paris
Charles Levai – MAYBE ParisArt Director
Leslie Zhang
Leslie ZhangPhotographer
Wen Qi & Daniel Zhou
Wen Qi & Daniel ZhouTalent
Yuewen Long
Yuewen LongHair & Makeup
Wang Liang
Wang LiangHair & Makeup
Lv Yuepeng
Lv YuepengHair & Makeup
and Lu Jinwei
and Lu JinweiHair & Makeup

Tags

wen qidaniel zhougucci knit sweatergucci sweaterknit sweaterheart graphic sweaterpatterned cardiganknit cardiganeast asian maneast asian womanwoman leaning on man

Description

Talents Wen Qi and Daniel Zhou are captured close together outdoors against a lush green grass backdrop for the Gucci Summer 2023 advertising campaign photographed by Leslie Zhang. Daniel Zhou wears a dark navy blue crewneck sweater emblazoned with yellow Gucci typography, the signature green and red stripe, and a central yellow heart graphic. Wen Qi rests her head gently against his shoulder, dressed in a patterned navy knit cardigan decorated with red heart accents and monogram motifs over a white collar. Soft, even lighting illuminates the subjects with warm skin tones and fine fabric textures.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Navy (50%)
Pure White (20%)

Background

Meadow

Context

Advertising Campaign