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  • ·Gucci Summer 2023 Ad Campaign Editorial by Leslie Zhang
ProjectSummer 2023 Ad Campaign
Two models lying in lush green grass wearing patterned clothing next to a dark heart-shaped handbag for Gucci summer 2023 ad campaign.

Summer 2023 Ad Campaign 2023

Associated creatives

Tin Seoi
Tin SeoiCreative Director
Kevin Tekinel
Kevin TekinelArt Director
Charles Levai – MAYBE Paris
Charles Levai – MAYBE ParisArt Director
Leslie Zhang
Leslie ZhangPhotographer
Wen Qi & Daniel Zhou
Wen Qi & Daniel ZhouTalent
Yuewen Long
Yuewen LongHair & Makeup
Wang Liang
Wang LiangHair & Makeup
Lv Yuepeng
Lv YuepengHair & Makeup
and Lu Jinwei
and Lu JinweiHair & Makeup

Tags

two models lying in grasstwo modelsmodels lying in grassmodelspatterned shirtheart-shaped handbagleather handbaghandbag

Description

This fashion editorial image from the Gucci Summer 2023 ad campaign was photographed by Leslie Zhang with art direction by Tin Seoi, Kevin Tekinel, and Charles Levai. The scene features two models lying closely together in lush green grass, wearing patterned garments while holding the strap of a dark heart-shaped leather handbag placed nearby. The top-down framing captures rich textures and vibrant green blades surrounding the subjects. Natural daylight illuminates the outdoor setting, accentuating the polished composition and distinct styling.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Crimson (50%)
Jet Black (30%)
Pure White (20%)

Background

Forest

Context

Advertising Campaign