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  • ·Gucci Summer 2023 Ad Campaign Fashion Editorial
BrandGucci
ProjectSummer 2023 Ad Campaign
Woman in tweed jacket lying in green grass beside a floral handbag and pink daisies

Gucci Summer 2023 Ad Campaign 2023

Associated creatives

Tin Seoi
Tin SeoiCreative Director
Kevin Tekinel
Kevin TekinelArt Director
Charles Levai – MAYBE Paris
Charles Levai – MAYBE ParisArt Director
Leslie Zhang
Leslie ZhangPhotographer
Wen Qi & Daniel Zhou
Wen Qi & Daniel ZhouTalent
Yuewen Long
Yuewen LongHair & Makeup
Wang Liang
Wang LiangHair & Makeup
Lv Yuepeng
Lv YuepengHair & Makeup
and Lu Jinwei
and Lu JinweiHair & Makeup

Tags

woman lying in grasswoman in tweed jackettweed jacketfloral handbaghandbag with gold chainwomanhandbag

Description

This fashion editorial image from the Gucci Summer 2023 ad campaign, photographed by Leslie Zhang with art direction by Tin Seoi, Kevin Tekinel, and Charles Levai, features a model lying gracefully in a lush green field. The subject wears a textured tweed jacket and is positioned alongside a vibrant floral-patterned handbag with a gold chain strap, accompanied by scattered pink daisies. The scene is captured with natural lighting and rich outdoor textures, reflecting a refined commercial aesthetic.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Sage (60%)
Coral Red (20%)
Lemon (20%)

Background

Forest

Context

Advertising Campaign