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Wen Qi lying in lush green grass wearing a navy Gucci hoodie and holding a floral leather handbag with a bamboo handle.

Gucci Summer 2023 Ad Campaign 2023

About

Talent Wen Qi reclines in dense green grass for the Gucci Summer 2023 Ad Campaign, photographed by Leslie Zhang with art direction by Kevin Tekinel and Charles Levai. She wears a dark navy blue hooded sweatshirt emblazoned with a yellow heart emblem and Gucci lettering, paired with blue denim. Resting beside her is a structured leather handbag decorated in a polychrome floral illustration featuring a bamboo top handle. The composition is captured from an overhead angle in soft natural light, highlighting the lush organic textures of the meadow.

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Background

Meadow

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Advertising Campaign