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  • ·Wen Qi for Gucci Summer 2023 Campaign by Leslie Zhang
BrandGucci
ProjectSummer 2023 Ad Campaign
Wen Qi lying in lush green grass wearing a navy Gucci hoodie and holding a floral leather handbag with a bamboo handle.

Gucci Summer 2023 Ad Campaign 2023

Associated creatives

Tin Seoi
Tin SeoiCreative Director
Kevin Tekinel
Kevin TekinelArt Director
Charles Levai – MAYBE Paris
Charles Levai – MAYBE ParisArt Director
Leslie Zhang
Leslie ZhangPhotographer
Wen Qi & Daniel Zhou
Wen Qi & Daniel ZhouTalent
Yuewen Long
Yuewen LongHair & Makeup
Wang Liang
Wang LiangHair & Makeup
Lv Yuepeng
Lv YuepengHair & Makeup
and Lu Jinwei
and Lu JinweiHair & Makeup

Tags

wen qigucci hoodienavy blue hoodiehoodiefloral handbaggucci handbagbamboo handle bageast asian woman lying downeast asian womanwoman lying down

Description

Talent Wen Qi reclines in dense green grass for the Gucci Summer 2023 Ad Campaign, photographed by Leslie Zhang with art direction by Kevin Tekinel and Charles Levai. She wears a dark navy blue hooded sweatshirt emblazoned with a yellow heart emblem and Gucci lettering, paired with blue denim. Resting beside her is a structured leather handbag decorated in a polychrome floral illustration featuring a bamboo top handle. The composition is captured from an overhead angle in soft natural light, highlighting the lush organic textures of the meadow.

Style

Vertical, Commercial, Saturated, Organic

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Navy (50%)
Denim (20%)

Background

Meadow

Context

Advertising Campaign