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  • ·Gucci Summer 2023 Floral Handbag Campaign
BrandGucci
ProjectSummer 2023 Ad Campaign
Gucci floral print leather handbag and matching cardholder nestled in tall green grass.

Gucci Summer 2023 Ad Campaign 2023

Associated creatives

Tin Seoi
Tin SeoiCreative Director
Kevin Tekinel
Kevin TekinelArt Director
Charles Levai – MAYBE Paris
Charles Levai – MAYBE ParisArt Director
Leslie Zhang
Leslie ZhangPhotographer
Wen Qi & Daniel Zhou
Wen Qi & Daniel ZhouTalent
Yuewen Long
Yuewen LongHair & Makeup
Wang Liang
Wang LiangHair & Makeup
Lv Yuepeng
Lv YuepengHair & Makeup
and Lu Jinwei
and Lu JinweiHair & Makeup

Tags

gucci floral handbagfloral leather handbaggucci floral bagfloral print cardholdergucci cardholderleather card casefloral leather purse

Description

A Gucci floral print leather handbag and matching card case rest amid tall blades of wild green grass. The accessories feature an ornate botanical illustration of pink and crimson roses with deep green foliage against a soft blush ground, accented by signature interlocking G hardware and a bamboo clasp. Diffused natural daylight filters through the foreground blades of grass, creating a soft focus and an organic atmosphere. The still life was photographed by Leslie Zhang for Gucci's Summer 2023 Ad Campaign with art direction by Kevin Tekinel and Charles Levai.

Style

Vertical, Commercial, Organic

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Blush (40%)
Crimson (30%)
Forest Green (20%)

Background

Hotel Room, Meadow

Context

Advertising Campaign