Gucci Summer 2023 Ad Campaign 2023

Description

A high-angle commercial still life photograph from the Gucci Summer 2023 ad campaign, photographed by Leslie Zhang with creative direction by Tin Seoi and art direction by Kevin Tekinel and Charles Levai. Two miniature Gucci Diana tote bags rest side-by-side nestled within dense, swirling green tall grass. The bag on the left is crafted from off-white leather with gold-tone hardware, bamboo curved handles, and a red leather handle shaper. The bag on the right features a vibrant multi-colored floral print with pink roses, green foliage, bamboo handles, and a magenta handle band. Natural daylight casts soft textures across the blades of grass and the smooth leather surfaces.

Style

Vertical, Commercial, Organic

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Meadow

Context

Advertising Campaign