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  • ·Gucci Summer 2023 Campaign Editorial Portrait
BrandGucci
ProjectSummer 2023 Ad Campaign
A person lying in lush green grass holding a small yellow flower over their eye, wearing a brown suit and patterned shirt.

Gucci Summer 2023 Ad Campaign 2023

Associated creatives

Tin Seoi
Tin SeoiCreative Director
Kevin Tekinel
Kevin TekinelArt Director
Charles Levai – MAYBE Paris
Charles Levai – MAYBE ParisArt Director
Leslie Zhang
Leslie ZhangPhotographer
Wen Qi & Daniel Zhou
Wen Qi & Daniel ZhouTalent
Yuewen Long
Yuewen LongHair & Makeup
Wang Liang
Wang LiangHair & Makeup
Lv Yuepeng
Lv YuepengHair & Makeup
and Lu Jinwei
and Lu JinweiHair & Makeup

Tags

person lying in grassperson in brown suitbrown suitsuitpatterned shirtshirtyellow flowerflower

Description

This portrait from the Gucci Summer 2023 ad campaign, photographed by Leslie Zhang with art direction by Tin Seoi, Kevin Tekinel, and Charles Levai, features a subject lying flat amidst vibrant, lush green grass. The person is dressed in a structured brown suit paired with a patterned button-down shirt. They gently hold a small yellow flower over one eye while smaller pink wildflowers rest near their hand in the grass. The composition is shot from a top-down perspective with natural lighting highlighting the rich textures of the clothing and surrounding meadow.

Style

Editorial, Vertical, Earthy

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Rust (60%)
Forest Green (40%)

Background

Forest

Context

Advertising Campaign