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BrandGucci
ProjectSummer 2023 Ad Campaign
Gucci pale leather Dionysus handbag with a crystal tiger head clasp and chain strap resting on lush green grass.

Gucci Summer 2023 Ad Campaign 2023

Associated creatives

Tin Seoi
Tin SeoiCreative Director
Kevin Tekinel
Kevin TekinelArt Director
Charles Levai – MAYBE Paris
Charles Levai – MAYBE ParisArt Director
Leslie Zhang
Leslie ZhangPhotographer
Wen Qi & Daniel Zhou
Wen Qi & Daniel ZhouTalent
Yuewen Long
Yuewen LongHair & Makeup
Wang Liang
Wang LiangHair & Makeup
Lv Yuepeng
Lv YuepengHair & Makeup
and Lu Jinwei
and Lu JinweiHair & Makeup

Tags

gucci dionysus handbaggucci handbagpale leather handbagleather handbagdesigner handbagtop handle bagcrystal clasp bagsilver chain strap

Description

A high-angle still life from the Gucci Summer 2023 Ad Campaign, photographed by Leslie Zhang. The frame features a structured pale cream textured leather Dionysus handbag nestled within deep green feathery grass. The bag is accented with a stiff top handle, an extended silver chain shoulder strap, and an ornate crystal-embellished double tiger head horseshoe buckle. The scene is illuminated by diffused natural daylight, highlighting the fine pebble grain of the leather against the organic blades of grass.

Style

Vertical, Commercial, Clean, Organic

Techniques

Natural light

Industries

Bags & Accessories

Color

Off-White (80%)
Silver (20%)

Background

Meadow

Context

Advertising Campaign