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  • ·Gucci Summer 2023 Floral Bag in Daisy Field
BrandGucci
ProjectSummer 2023 Ad Campaign
Floral print Gucci handbag with gold chain strap resting in a lush field of blooming white daisies and green grass.

Gucci Summer 2023 Ad Campaign 2023

Associated creatives

Tin Seoi
Tin SeoiCreative Director
Kevin Tekinel
Kevin TekinelArt Director
Charles Levai – MAYBE Paris
Charles Levai – MAYBE ParisArt Director
Leslie Zhang
Leslie ZhangPhotographer
Wen Qi & Daniel Zhou
Wen Qi & Daniel ZhouTalent
Yuewen Long
Yuewen LongHair & Makeup
Wang Liang
Wang LiangHair & Makeup
Lv Yuepeng
Lv YuepengHair & Makeup
and Lu Jinwei
and Lu JinweiHair & Makeup

Tags

gucci floral handbaggucci handbagfloral handbagfloral bagcrossbody baggucci bag

Description

A close overhead shot captures a vibrant floral-patterned Gucci handbag nestled among lush green grass and blooming white daisies. Photographed by Leslie Zhang for the Gucci Summer 2023 Ad Campaign, the composition highlights the handbag's botanical print rendered in saturated shades of red, pink, yellow, and blue, complemented by a bamboo closure and a fine gold chain. Crisp natural sunlight illuminates the meadow, casting distinct shadows through the petals and blades of grass.

Style

Vertical, Commercial, Saturated, Organic

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Scarlet (30%)
Magenta (30%)
Golden Yellow (20%)

Background

Wildflower Field

Context

Advertising Campaign