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  • ·Gucci Summer 2023 Campaign by Leslie Zhang
BrandGucci
ProjectSummer 2023 Ad Campaign
Wen Qi reclining in tall green grass holding a white Gucci handbag with a bamboo handle while wearing a grey plaid blazer.

Gucci Summer 2023 Ad Campaign 2023

Associated creatives

Tin Seoi
Tin SeoiCreative Director
Kevin Tekinel
Kevin TekinelArt Director
Charles Levai – MAYBE Paris
Charles Levai – MAYBE ParisArt Director
Leslie Zhang
Leslie ZhangPhotographer
Wen Qi & Daniel Zhou
Wen Qi & Daniel ZhouTalent
Yuewen Long
Yuewen LongHair & Makeup
Wang Liang
Wang LiangHair & Makeup
Lv Yuepeng
Lv YuepengHair & Makeup
and Lu Jinwei
and Lu JinweiHair & Makeup

Tags

wen qiwoman lying in grasswoman in plaid blazerwhite gucci handbagwhite handbagbamboo handle handbaghandbag

Description

Shot from a high-angle perspective, actor Wen Qi lies back into lush, windswept green grass dotted with small wild blossoms. She wears a grey checked blazer layered over a black lace crop top, extending one arm to hold a small white Gucci handbag with structured bamboo handles and gold hardware. The scene is illuminated by soft natural light, creating rich contrast between the deep verdant field and the clean tones of the luxury leather accessory.

Style

Vertical, Commercial, Organic

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Medium Grey (40%)
Jet Black (30%)
Off-White (20%)

Background

Hotel Room, Meadow

Context

Advertising Campaign