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  • ·Gucci Summer 2023 Ad Campaign Grass Portrait
BrandGucci
ProjectSummer 2023 Ad Campaign
Man lying in tall green grass wearing a patterned sweater holding a daisy flower

Gucci Summer 2023 Ad Campaign 2023

Associated creatives

Tin Seoi
Tin SeoiCreative Director
Kevin Tekinel
Kevin TekinelArt Director
Charles Levai – MAYBE Paris
Charles Levai – MAYBE ParisArt Director
Leslie Zhang
Leslie ZhangPhotographer
Wen Qi & Daniel Zhou
Wen Qi & Daniel ZhouTalent
Yuewen Long
Yuewen LongHair & Makeup
Wang Liang
Wang LiangHair & Makeup
Lv Yuepeng
Lv YuepengHair & Makeup
and Lu Jinwei
and Lu JinweiHair & Makeup

Tags

man lying in grassman lyingman in grasspatterned sweaterknit sweatersweaterholding daisydaisy flower

Description

This portrait from the Gucci Summer 2023 ad campaign features a man lying comfortably amidst tall, lush green grass. He wears a vibrant patterned knit sweater adorned with repeating hearts and text, and he gently holds a single white daisy flower in his outstretched hand. Captured by photographer Leslie Zhang with creative direction by Tin Seoi and art direction by Kevin Tekinel and Charles Levai, the scene evokes a natural, serene atmosphere with soft ambient lighting. The composition focuses intimately on the subject, blending rich textures of fabric and foliage in a vivid outdoor setting.

Style

Vertical, Commercial, Earthy, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Forest Green (50%)
Royal Blue (30%)
Crimson (20%)

Background

Forest

Context

Advertising Campaign