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  • ·Gucci Summer 2023 Red Sequin Bag by Leslie Zhang
BrandGucci
ProjectSummer 2023 Ad Campaign
Gucci red sequin shoulder bag with gold hardware resting amidst blooming wildflowers and daisies in green grass.

Gucci Summer 2023 Ad Campaign 2023

Associated creatives

Tin Seoi
Tin SeoiCreative Director
Kevin Tekinel
Kevin TekinelArt Director
Charles Levai – MAYBE Paris
Charles Levai – MAYBE ParisArt Director
Leslie Zhang
Leslie ZhangPhotographer
Wen Qi & Daniel Zhou
Wen Qi & Daniel ZhouTalent
Yuewen Long
Yuewen LongHair & Makeup
Wang Liang
Wang LiangHair & Makeup
Lv Yuepeng
Lv YuepengHair & Makeup
and Lu Jinwei
and Lu JinweiHair & Makeup

Tags

red sequin gucci bagred sequin handbaggucci shoulder bagred sequined pursegucci bagred handbag

Description

A close-up still life photograph from the Gucci Summer 2023 Ad Campaign photographed by Leslie Zhang. A vibrant red sequined shoulder bag featuring gold GG hardware and a gold chain strap rests in lush green grass. Beside the bag lie strawberry-shaped charms, with the entire composition framed by blooming pink, white, and yellow daisies.

Style

Vertical, Commercial, playful, Saturated, Organic

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Crimson (60%)
Beige (30%)
Gold (10%)

Background

Wildflower Field

Context

Advertising Campaign