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  • ·Gucci Summer 2023 Red Quilted Bags Campaign
BrandGucci
ProjectSummer 2023 Ad Campaign
Three red quilted leather Gucci bags with gold GG logos placed in lush green grass surrounded by white blooming daisies.

Gucci Summer 2023 Ad Campaign 2023

Associated creatives

Tin Seoi
Tin SeoiCreative Director
Kevin Tekinel
Kevin TekinelArt Director
Charles Levai – MAYBE Paris
Charles Levai – MAYBE ParisArt Director
Leslie Zhang
Leslie ZhangPhotographer
Wen Qi & Daniel Zhou
Wen Qi & Daniel ZhouTalent
Yuewen Long
Yuewen LongHair & Makeup
Wang Liang
Wang LiangHair & Makeup
Lv Yuepeng
Lv YuepengHair & Makeup
and Lu Jinwei
and Lu JinweiHair & Makeup

Tags

red quilted leather bagred leather bagquilted leather bagred shoulder bagred bucket bagred leather walletgold GG logogold hardware

Description

A luxury still-life photograph for the Gucci Summer 2023 advertising campaign captured by photographer Leslie Zhang. Three red quilted leather handbags and small leather accessories with signature gold-toned GG logo plaques are arranged naturally within a vibrant meadow of tall green grass and blooming white daisies. Diffused natural daylight highlights the smooth chevron leather texture and metallic hardware.

Style

Vertical, Commercial, Saturated

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Scarlet (80%)
Gold (20%)

Background

Wildflower Field

Context

Advertising Campaign