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  • ·Gucci Summer 2023 GG Marmont Bags by Leslie Zhang
BrandGucci
ProjectSummer 2023 Ad Campaign
Red and white quilted leather Gucci GG Marmont handbags with gold hardware resting on green grass in bright daylight.

Gucci Summer 2023 Ad Campaign 2023

Associated creatives

Tin Seoi
Tin SeoiCreative Director
Kevin Tekinel
Kevin TekinelArt Director
Charles Levai – MAYBE Paris
Charles Levai – MAYBE ParisArt Director
Leslie Zhang
Leslie ZhangPhotographer
Wen Qi & Daniel Zhou
Wen Qi & Daniel ZhouTalent
Yuewen Long
Yuewen LongHair & Makeup
Wang Liang
Wang LiangHair & Makeup
Lv Yuepeng
Lv YuepengHair & Makeup
and Lu Jinwei
and Lu JinweiHair & Makeup

Tags

gucci marmont baggucci marmontquilted leather shoulder bagleather shoulder bagquilted handbagred leather bagwhite leather baggold chain strap

Description

Two quilted leather Gucci GG Marmont shoulder bags are captured from an overhead perspective lying on vibrant green grass. One handbag is crafted from deep red leather, while the other is finished in clean white leather, both featuring the iconic gold-tone Double G emblem and sliding chain strap. Photographed by Leslie Zhang with creative direction by Tin Seoi and art direction by Kevin Tekinel and Charles Levai for the Gucci Summer 2023 Ad Campaign, the composition is illuminated by direct sunlight producing defined natural shadows.

Style

Vertical, Commercial, Saturated, Clean

Techniques

Natural light

Industries

Bags & Accessories

Color

Scarlet (50%)
Pure White (50%)

Background

Hotel Room, Garden

Context

Advertising Campaign