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  • ·Gucci Summer 2023 Floral Sneakers Campaign
BrandGucci
ProjectSummer 2023 Ad Campaign
A pair of Gucci floral-print low-top sneakers nestled among lush, tall blades of green grass.

Gucci Summer 2023 Ad Campaign 2023

Associated creatives

Tin Seoi
Tin SeoiCreative Director
Kevin Tekinel
Kevin TekinelArt Director
Charles Levai – MAYBE Paris
Charles Levai – MAYBE ParisArt Director
Leslie Zhang
Leslie ZhangPhotographer
Wen Qi & Daniel Zhou
Wen Qi & Daniel ZhouTalent
Yuewen Long
Yuewen LongHair & Makeup
Wang Liang
Wang LiangHair & Makeup
Lv Yuepeng
Lv YuepengHair & Makeup
and Lu Jinwei
and Lu JinweiHair & Makeup

Tags

gucci sneakersfloral sneakersgucci floral shoesfloral print sneakerslow top sneakersdesigner sneakerslace up sneakers

Description

A pair of low-top Gucci sneakers featuring an intricate red rose and floral botanical pattern rests nestled within vibrant, finely textured green grass. The shoes feature off-white laces, cream-colored rubber soles, signature green and red web striping on the side panels, and green heel counter detailing with gold branding. The composition is captured from a high angle in diffused natural light, framed with soft-focus blades of grass across the foreground and background.

Style

Vertical, Commercial, Organic

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Cherry (40%)
Cream (30%)
Forest Green (20%)

Background

Meadow

Context

Advertising Campaign