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  • ·Gucci Summer 2023 Pale Pink Dionysus Bag Campaign
BrandGucci
ProjectSummer 2023 Ad Campaign
Pale pink Gucci Dionysus leather shoulder bag with a silver chain strap resting on green grass dotted with blooming white daisies.

Gucci Summer 2023 Ad Campaign 2023

Associated creatives

Tin Seoi
Tin SeoiCreative Director
Kevin Tekinel
Kevin TekinelArt Director
Charles Levai – MAYBE Paris
Charles Levai – MAYBE ParisArt Director
Leslie Zhang
Leslie ZhangPhotographer
Wen Qi & Daniel Zhou
Wen Qi & Daniel ZhouTalent
Yuewen Long
Yuewen LongHair & Makeup
Wang Liang
Wang LiangHair & Makeup
Lv Yuepeng
Lv YuepengHair & Makeup
and Lu Jinwei
and Lu JinweiHair & Makeup

Tags

gucci dionysus baggucci handbagpale pink handbagblush leather bagleather shoulder bagchain strap handbagtiger head buckle

Description

A top-down view of a pale pink Gucci Dionysus leather shoulder bag resting among lush green grass interspersed with blooming white daisy flowers. The handbag features a structured flap silhouette, fine chain shoulder strap, and the signature antique-silver tiger head horseshoe clasp at the center. Soft natural light evenly illuminates the vibrant green field and bright white flower petals, creating a fresh, organic outdoor product composition.

Style

Vertical, Commercial, Organic

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Blush (80%)
Silver (metallic) (20%)

Background

Wildflower Field

Context

Advertising Campaign