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  • ·Wen Qi for Gucci Summer 2023 Ad Campaign
BrandGucci
ProjectSummer 2023 Ad Campaign
Wen Qi reclining in a field of grass wearing a cream crochet Gucci dress, black leather boots, and holding a red shoulder bag.

Gucci Summer 2023 Ad Campaign 2023

Associated creatives

Tin Seoi
Tin SeoiCreative Director
Kevin Tekinel
Kevin TekinelArt Director
Charles Levai – MAYBE Paris
Charles Levai – MAYBE ParisArt Director
Leslie Zhang
Leslie ZhangPhotographer
Wen Qi & Daniel Zhou
Wen Qi & Daniel ZhouTalent
Yuewen Long
Yuewen LongHair & Makeup
Wang Liang
Wang LiangHair & Makeup
Lv Yuepeng
Lv YuepengHair & Makeup
and Lu Jinwei
and Lu JinweiHair & Makeup

Tags

wen qiwen qi guccicrochet polo dresscream knit dressknit dressred shoulder bagred handbagblack knee high bootsblack leather bootsleather boots

Description

Wen Qi reclines in lush green grass for the Gucci Summer 2023 Ad Campaign shot by Leslie Zhang. She wears an off-white crochet knit polo dress trimmed with signature green and red webbing, paired with knee-high black leather boots. A red embellished shoulder bag rests beside her hand amidst small scattered wildflowers under soft, diffused lighting.

Style

Vertical, Commercial, Organic

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Cream (50%)
Jet Black (30%)
Cherry (20%)

Background

Meadow

Context

Advertising Campaign