BrandGucci
ProjectSummer 2023 Ad Campaign

Gucci Summer 2023 Ad Campaign 2023
Associated creatives
Tags
Description
A young man reclines comfortably amidst a lush field of tall green grass for the Gucci Summer 2023 ad campaign, photographed by Leslie Zhang. He wears a layered outfit consisting of a camel trench coat, a white graphic hoodie featuring colorful lettering, dark trousers, and white sneakers with striped socks. Foreground floral elements create a soft, out-of-focus blur that frames the composition, adding depth and a sense of natural movement. The lighting is bright and even, highlighting the vibrant textures of the grass and fabric against the verdant environment.
Style
Editorial, Vertical, Warm, Organic
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Camel (50%)
Pure White (30%)
Off-Black (20%)
Background
Forest
Context
Advertising Campaign




