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  • ·Gucci Summer 2023 Ad Campaign Portrait by Leslie Zhang
Young man lying down in tall green grass wearing a tan trench coat, graphic white hoodie, and white sneakers.

Gucci Summer 2023 Ad Campaign 2023

Associated creatives

Tags

Description

A young man reclines comfortably amidst a lush field of tall green grass for the Gucci Summer 2023 ad campaign, photographed by Leslie Zhang. He wears a layered outfit consisting of a camel trench coat, a white graphic hoodie featuring colorful lettering, dark trousers, and white sneakers with striped socks. Foreground floral elements create a soft, out-of-focus blur that frames the composition, adding depth and a sense of natural movement. The lighting is bright and even, highlighting the vibrant textures of the grass and fabric against the verdant environment.

Style

Editorial, Vertical, Warm, Organic

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Camel (50%)
Pure White (30%)
Off-Black (20%)

Background

Forest

Context

Advertising Campaign