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  • ·Gucci Summer 2023 Campaign by Leslie Zhang
BrandGucci
ProjectSummer 2023 Ad Campaign
Young East Asian man smiling while lying on lush green grass wearing a white and red Gucci graphic raglan t-shirt.

Gucci Summer 2023 Ad Campaign 2023

Associated creatives

Tin Seoi
Tin SeoiCreative Director
Kevin Tekinel
Kevin TekinelArt Director
Charles Levai – MAYBE Paris
Charles Levai – MAYBE ParisArt Director
Leslie Zhang
Leslie ZhangPhotographer
Wen Qi & Daniel Zhou
Wen Qi & Daniel ZhouTalent
Yuewen Long
Yuewen LongHair & Makeup
Wang Liang
Wang LiangHair & Makeup
Lv Yuepeng
Lv YuepengHair & Makeup
and Lu Jinwei
and Lu JinweiHair & Makeup

Tags

east asian man lying in grasseast asian manman lying in grasssmiling mangucci graphic t shirtraglan t shirtred and white t shirtgraphic tee

Description

Photographed by Leslie Zhang for the Gucci Summer 2023 Ad Campaign, an East Asian man lies relaxed on vibrant green grass with his arms raised upward. He wears a white and red raglan graphic t-shirt featuring the blue outline text 'GUCCI I LOVE YOU'. The high-angle portrait captures natural sunlight, rich green tones, and a joyful, candid expression.

Style

Vertical, Commercial, playful, Saturated

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Scarlet (30%)
Jet Black (20%)

Background

Meadow

Context

Advertising Campaign