Corona: Lime Rituals
Brand
Date
Dec 2024
Description
Corona’s Lime Rituals campaign spotlights the brand’s signature serving ritual through a fast-paced commercial film. Directed by Visie Admin, the project juxtaposes tactile close-ups of a beer bottle being prepared with fresh lime against high-energy outdoor lifestyle sequences. The film features a series of vibrant, sun-drenched moments, including surfing, diving into rock pools, and swimming. With sound design by Wave Studios, the work utilizes natural light and golden hour tones to highlight textures from splashing water to lush tropical landscapes. This live-action commercial emphasizes the sensory connection between the product and its environment.
Style
Horizontal, Commercial, Golden Hour
Techniques
Natural light
Industries
Color
Forest Green
Pure White
Golden Yellow
Context
TVC / TV Commercial
Associated creatives
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