Corona

Lime Rituals

Brand

Date

Dec 2024

Description

Corona’s Lime Rituals commercial captures a series of vibrant outdoor moments, centered on the preparation of the brand’s signature serve. The film intercuts close-ups of a Corona Extra bottle with high-energy lifestyle sequences, featuring subjects swimming and surfing in natural rock pools and ocean waters. Directed by Visie Admin, the project employs a fast, rhythmic edit that balances tactile product shots with atmospheric, sun-drenched environments. The work relies on golden hour natural light to define textures ranging from splashing water to lush greenery. Sound design by Wave Studios underscores the rhythmic pace of the live-action footage.

Style

Horizontal, Commercial, Golden Hour

Techniques

Natural light

Industries

Alcoholic Beverages

Color

Forest Green

Pure White

Golden Yellow

Context

TVC / TV Commercial

Associated creatives

Wave StudiosMusic / Sound

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Corona

Lime Rituals

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