Corona: La Playa Awaits
Brand
Date
May 2026
Description
The Corona commercial, La Playa Awaits, captures a transition from urban routine to coastal relaxation. The narrative centers on a detailed sand sculpture of an office environment positioned on a tropical shore, which is slowly reclaimed by the tide. Produced with live-action technique and integrated VFX / visual effects by Rodeo FX, the piece concludes with a shift toward leisure. The final sequence features subjects resting in the landscape with the brand's signature serve.
Style
Horizontal, Commercial, Warm
Techniques
VFX / visual effects
Industries
Color
Pure White
Sky Blue
Background
Sandy Beach
Context
TVC / TV Commercial
Associated creatives
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