Corona
La Playa Awaits
Brand
ProjectLa Playa Awaits
Date
May 2026
Description
The Corona commercial, La Playa Awaits, presents a visual metaphor for the transition from professional obligations to leisure. The film centers on a detailed sand sculpture replicating an office environment, including a desk and computer setup, positioned on a tropical shoreline. Through live-action technique and integrated VFX / visual effects, the structure is gradually reclaimed by the tide. The narrative concludes as the office setup disappears, replaced by the presence of two individuals relaxing with Corona bottles. Post-production for this project was completed by Rodeo FX.
Style
Horizontal, Commercial, Warm
Techniques
VFX / visual effects
Industries
Alcoholic Beverages
Color
Pure White
Sky Blue
Background
Sandy Beach
Context
TVC / TV Commercial
Associated creatives
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