Corona: 100 Years- Cooling Down
Brand
Date
May 2025
Description
Corona marks its centenary with the 100 Years- Cooling Down campaign, a project developed by Wieden+Kennedy Amsterdam. The film captures surfers traversing a stark, snow-covered coastal landscape, framed against rocky mountain peaks and freezing shorelines. Utilizing a documentary approach and live-action technique, the production highlights the stark contrast between the icy environment and the surfers' journey toward the water. The project features production support from Love Song, with extensive post-production and sound design delivered by Stray London, The Quarry, Stanley's Post Ltd., Loupe & Co., and 750mph.
Style
Documentary, Vertical, Action
Techniques
Natural light
Industries
Background
Snowfield
Context
Advertising Campaign
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