Corona: 100 Years- This is Living, Since 1925
Brand
Date
May 2025
Description
Corona marks its centenary with '100 Years- This is Living, Since 1925,' a documentary-style campaign that traces the brand's connection to beach leisure. The film utilizes a retro, analogue aesthetic, leaning into 16mm-style footage to cultivate a sense of historical continuity. Developed by Wieden+Kennedy Amsterdam, the spot moves through scenes of coastal activity and vintage attire. Production house Love Song captures this narrative, with post-production and VFX provided by Loupe & Co., Stray London, and Stanley’s Post Ltd., while The Quarry managed editing and 750mph oversaw sound design.
Style
Documentary, Horizontal, Cinematic, Retro
Techniques
Analogue / film, Super 8 / 16mm
Industries
Background
Sandy Beach
Context
TVC / TV Commercial
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