Corona: 100 Years- Playlists
Brand
Date
May 2025
Description
Corona marks its centenary with the "100 Years - Playlists" campaign, a series of short-form spots celebrating the brand's heritage since 1925. The project leans into a nostalgic aesthetic, utilising archival grain and analogue film techniques to capture a coastal lifestyle. Produced by Love Song with creative development by Wieden+Kennedy Amsterdam, the execution features a blend of 16mm-style footage and animated text overlays. Post-production and sound design were handled by a cross-disciplinary team including Stray London, Stanley’s Post Ltd., Loupe & Co., The Quarry, and 750mph.
Style
Vertical, Commercial, 1970s
Techniques
Analogue / film, Super 8 / 16mm
Industries
Color
Jet Black
Navy
Background
Sandy Beach
Context
TVC / TV Commercial
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