Corona: Mundial
Brand
Date
Mar 2026
Description
Corona's 'Mundial' campaign functions as a cinematic commercial, leaning into a moody, atmospheric aesthetic for the sports category. The film draws from a live-action technique, utilizing low-key lighting and dramatic chiaroscuro to frame its subjects. The narrative flows through a sequence of dimly lit bars and public viewing spaces, centering on the quiet anticipation surrounding football imagery. Directed by Surreal Hotel Arts, the production focuses on a color palette of cool tones, deep blacks, and selective amber light to build its visual tone.
Style
Horizontal, Cinematic, Moody, Matte
Techniques
Low-key / chiaroscuro
Industries
Context
TVC / TV Commercial
Associated creatives
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