Corona's 'Mundial' campaign functions as a cinematic commercial, leaning into a moody, atmospheric aesthetic for the sports category. The film draws from a live-action technique, utilizing low-key lighting and dramatic chiaroscuro to frame its subjects.
The narrative flows through a sequence of dimly lit bars and public viewing spaces, centering on the quiet anticipation surrounding football imagery. Directed by Surreal Hotel Arts, the production focuses on a color palette of cool tones, deep blacks, and selective amber light to build its visual tone.
