Corona
Mundial
Brand
ProjectMundial
Date
Mar 2026
Description
Corona’s Mundial campaign leans into a cinematic aesthetic, framing the sport within a series of atmospheric, low-key environments. Directed by Surreal Hotel Arts, the work captures the shared experience of the game through dimly lit bar settings and public spaces. The project utilizes a moody, chiaroscuro-inspired visual approach, defined by cool tones and distinct amber light accents. By focusing on the quiet anticipation of patrons and the glow of broadcast media, the film emphasizes the presence of the sport within everyday surroundings.
Style
Horizontal, Cinematic, Moody, Matte
Techniques
Low-key / chiaroscuro
Industries
Soccer
Context
TVC / TV Commercial
Associated creatives
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