Brand
ProjectAW24: Future Made Now

Helen Kaminski AW24: Future Made Now 2024
Associated creatives
Tags
Description
This striking fashion campaign portrait for Helen Kaminski's AW24 project Future Made Now features a model wearing a heavy, textured black coat and a matching dark cap. The subject poses against a moody, overcast landscape with dark rolling terrain under a dramatic sky. The lighting creates subtle definition across the features, highlighting the tactile, woolly texture of the outerwear. Post-production retouching by Tammy White enhances the dramatic contrast and overall atmospheric tone of the image.
Style
Editorial, Vertical, Moody, Desaturated
Industries
Luxury Fashion Houses
Color
Jet Black (100%)
Background
Mountain
Context
Advertising Campaign