H&M H&M S/S 2024 Campaign Lookbook 2024

About

This lookbook image for the H&M S/S 2024 campaign features a model standing with arms crossed against a plain white background. The subject is dressed in a sleeveless white vest and matching wide-leg trousers, creating a clean, monochromatic look. The soft studio lighting highlights the sharp tailoring and fluid drape of the garments. The portrait was photographed by Rory van Millingen with styling by Lisa Lindqwister and art direction by Emelie Engstrand.