H&M H&M S/S 2024 Campaign Lookbook 2024

Description

This lookbook image for the H&M S/S 2024 campaign features a model standing with arms crossed against a plain white background. The subject is dressed in a sleeveless white vest and matching wide-leg trousers, creating a clean, monochromatic look. The soft studio lighting highlights the sharp tailoring and fluid drape of the garments. The portrait was photographed by Rory van Millingen with styling by Lisa Lindqwister and art direction by Emelie Engstrand.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Lookbook