Brand
ProjectBe the Next

Hugo Boss Be the Next 2026
Associated creatives
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Description
Meghann Fahy is captured in a minimalist portrait for the Hugo Boss Be the Next campaign, photographed by Mikael Jansson. She stands leaning against a pale, softly lit wall wearing a coordinated cream sleeveless vest and wide-leg trousers, complemented by a long draped white silk scarf around her neck. Her hair falls loose around her shoulders with a soft, natural wave, and her expression is poised and direct. The scene is illuminated by gentle daylight casting clean architectural shadows across the setting, accentuating the clean tailoring and neutral tones of the ensemble. The composition highlights the refined craftsmanship of the collection within a sophisticated studio environment.
