H&M H&M S/S 2024 Campaign Lookbook 2024

Description

This black and white fashion editorial image for the H&M S/S 2024 campaign features a model wearing a buttoned white cardigan paired with a jacket against a bright seamless studio background. Photographed by Rory van Millingen with art direction by Emelie Engstrand and styling by Lisa Lindqwister, the composition focuses on clean lines and texture. The subject looks downward with a soft expression, highlighting the garment's tailored details and buttons.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign