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Brand
H&M
ProjectH&M S/S 2024 Campaign Lookbook
Model in light denim shirt and trousers posing against a bright white background for H&M Spring/Summer 2024 campaign.

H&M H&M S/S 2024 Campaign Lookbook 2024

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Rory van Millingen
Rory van MillingenPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Emelie Engstrand
Emelie EngstrandArt Director
Tina Tapper
Tina TapperCasting Director
Rolf
RolfModel
Victoria Fawole
Victoria FawoleModel

Tags

model in denim shirtdenim shirtshirtdenim trouserstrousersyoung womanwoman

Description

This black and white fashion lookbook image from the H&M S/S 2024 campaign features a model posing against a bright, minimalist backdrop. The subject wears a structured denim shirt and matching trousers with distinct vertical seam details. Photographed by Rory van Millingen with styling by Lisa Lindqwister and art direction by Emelie Engstrand, the composition highlights clean lines and strong tonal contrast.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

High Street Fashion

Color

Medium Grey (100%)

Background

White Seamless

Context

Lookbook