H&M H&M S/S 2024 Campaign Lookbook 2024

Description

A black female model is captured in profile against a bright white background, wearing a textured white henley top featuring button closures along the placket. The portrait highlights clean studio lighting with high contrast on the subject's silhouette and jawline. The composition is structured vertically with a focus on minimalist fashion styling. This image is part of the H&M S/S 2024 campaign lookbook, photographed by Rory van Millingen with styling by Lisa Lindqwister and art direction by Emelie Engstrand.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Lookbook