Brand
H&M H&M S/S 2024 Campaign Lookbook 2024
Associated creatives
Tags
Description
This lookbook image for the H&M S/S 2024 campaign features a model captured by photographer Rory van Millingen, with fashion styling by Lisa Lindqwister and art direction by Emelie Engstrand. The subject wears a long-sleeved white button-down shirt and matching skirt featuring intricate geometric cutout patterns that create a striking play of light and shadow. The composition is rendered in a clean monochrome tone against a stark white backdrop, emphasizing the sculptural texture of the garments. The lighting is bright and even, highlighting the detailed perforations in the fabric.
Style
Editorial, Vertical, Monochrome, Clean
Industries
High Street Fashion
Color
Pure White (100%)
Background
White Seamless
Context
Lookbook