Brand
H&M H&M S/S 2024 Campaign Lookbook 2024
Associated creatives
Tags
Description
This lookbook image for the H&M S/S 2024 campaign captures a model standing against a seamless white background. The subject wears a lightweight, long-sleeved white cropped blouse paired with loose, light-colored denim trousers and pointed metallic shoes. Photographed by Rory van Millingen with styling by Lisa Lindqwister and art direction by Emelie Engstrand, the composition emphasizes clean lines and minimalist styling. The lighting is bright and even, highlighting the soft texture of the blouse and the relaxed silhouette of the outfit.
Style
Editorial, Vertical, Monochrome, Clean, Minimalist
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White (50%)
Light Grey (50%)
Background
White Seamless
Context
Lookbook